Marketing
AF Investment Partners offers customized fund raising services which include full range of activities. We assist our partners in meeting their capital raising targets by identifying the appropriate qualified investor base, adjusting placement conditions, preparing and implementing marketing plan and matching them with partners and seeders. The result of our efforts is an increase of assets under management or getting the needed seed capital as a result of the marketing process that is mutually beneficial for all parties involved.
Marketing outsourcing offers investment managers the possibility to use the benefits of full-service sales and marketing capability at a fraction of a cost compared to setting up an internal marketing department. Partnering with AFIP allows the emerging manager to reduce his fixed costs while growing the firm's assets in new business opportunities.
The biggest advantage of contracting a professional thirdpartymarketing firm is that the company takes care of the full range of marketing activities.
Generally we divide the fundraising process into three parts:
Pre-marketing
Analysing the target market potential for the specific product
- SWOT Analysis
- Legal framing
- Development of the story fort he market
- Preparation of the marketing materials
- Translation and set up of the web page
- Intelligent PR
- Articles
- Interviews
- Product placement
- Sponsoring
- Online-PR
- Forenbeiträge
- Target group selection
Active Marketing
- Press meetings
- Presentations and meetings IFA
- Presentations and meetings institutional investors
- Presentations and meetings private investors
- Presentations and meetings family offices
- Culture events / Sponsoring event / Receptions
On-going marketing
- Setting up of the representative office in the targeted market
- Newsletter marketing
- Ongoing PR and product placement
- Sponsoring
- CRM of the potential investors
- Closing preparation
